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Event Consultation & Planning Services Traditional Media Consultation Speaker Coaching Social Media Consultation Crowdfunding Consultation

Event Consultation & Planning
Coach: Susan McBeth, Founder and Owner of Adventures by the Book™ and AuthorPreneurs™ Topic: Planning and Strategies for Book Signing Events and Readings Description: Do you dream of one day hosting your first book signing event? Or perhaps you’ve had your first event, and it wasn’t as successful as you had originally envisioned. Or perhaps you’ve had many book signings, and are bored with how stale they have become. During your session with Susan, you will learn tips on what you should be doing NOW, no matter where you are in the writing or publishing process, to start establishing a firm foundation for your book so that you can create successful book signings and author events. After all, you wouldn’t dream of building a house without first establishing a foundation yet, counter-intuitively, that’s precisely what most authors do. You will learn to define your goals for success as an author and learn what makes an event successful, how to identify your author strengths and limitations and how to identify your reading audience; how to pitch events to libraries and bookstores, how to think outside the box with non-traditional events, how to connect with your readers, and to understand book signing etiquette and post-event debriefing and why that is important. About: Susan McBeth has worked as an events coordinator for over 25 years, including four and a half as Director of Marketing and Events at an independent bookstore. She founded Adventures by the Book™ in 2011 to offer worldwide opportunities for readers to connect with authors and their books through unique, interesting, and adventurous events and travels. She also founded AuthorPreneurs™, which provides writers and authors with opportunities to become better entrepreneurs through monthly meetings, networking, workshops, and private consulting. Back to Top
Traditional Media Consultation
Coach: Jennifer Coburn, Author and Founder of Jen Coburn Communications Topic: Getting You and Your Books in the Media Description: The key to successful book marketing is reaching a wide audience of readers with an effective marketing message. One of the best ways authors can achieve this is through “earned media,” which means developing timely and newsworthy stories that appear in traditional media: newspapers, magazine, TV, radio, and blogs. During your session with USA Today bestselling author and book publicist, Jennifer Coburn, you will develop several story angles and pitches that are most likely to gain media placement. You will discuss best places to submit your book for review or feature, and create effective strategies for earning placement. Avoid frequently made mistakes by authors and consult with a professional who has been working with local media for more than twenty years. This small investment will yield a great return. About: Jennifer’s books have been featured in numerous publications, including USA Today, the Miami Herald, San Diego Magazine, and Modern Luxury, among dozens of others. She has been featured on numerous regional radio and TV programs. Her books have appeared on popular blogs that reach close to a half-million readers. Back to Top
Speaking Coaching
Coach: Kathi Diamant, Author, Speaker, Emmy Award Winning TV Interviewer Topic: Preparing Authors for Interviews, Readings, and Presentations Description: The key to successful book readings, presentations, and interviews is preparation and practice. But how do you prepare and how best to practice to ensure your best chance for success? During your session with Kathi, you will better understand your options for presenting your book so people will buy it, what to talk about, benefits and challenges of different venues, lengths of talks, Q&A preparation, gauging your audience, personal appearances, how to behave at talks and readings, what to wear, how to work the book club circle, how to get over the jitters, and how to develop questions for book discussion groups. With respect to television, radio, and print interviews, Kathi will coach you to develop presentation tools, understand the difference between the media, prepare questions to ask before being interviewed, develop foolproof methods to get your point across even to unprepared interviewers, and understand how to become a media expert on your subject. About: As the author of the Geisel Award-winning Kafka’s Last Love: The Mystery of Dora Diamant, Kathi Diamant has presented over 200 book talks in the past decade, in venues from bookstores, libraries, and book clubs to international literary festivals. She has been interviewed for dozens of national and international newspapers, magazines, and on television and radio programs in the US, UK, Australia, and Europe, An Emmy-award winning television host, Kathi works as on on-air interviewer for local and national PBS pledge programs, and has taught television presentation skills at KPBS Public Broadcasting in San Diego. Back to Top