Instructor: Midge Raymond
Sunday, November 9, 2014 10:00am-12:30pm - Create Your Own Book Marketing Plan 1:00pm-3:30pm - Ten Creative Book Marketing Strategies
Venue: Marina Village Conference Center, 1936 Quivera Way, San Diego 92109 Single Workshop: $59 (or $49 for returning students)Both workshops: $99 (or $89 for returning students)In these interactive workshops, award-winning author Midge Raymond shares what she herself has learned about Everyday Book Marketing for the busy professional. As a writer, editor, and teacher of more than twenty yeras, as well as the founder of Ashland Creek Press, Midge is uniquely qualified to share tips that allow writers to balance their time and resources in the most effective manner. 10:00am-12:30pm - Create Your Own Book Marketing Plan: In this interactive workshop, we'll discuss some book promotion essentials (such as websites, blogs, social media, and events), and then participants will create their own customized marketing plans. You'll develop a checklist for use before, during, and after publication, and you'll leave with a solid plan for launching your book into the world. 12:30-1:00pm - Lunch Bring your own or order a gourmet boxed lunch below, to be delivered at the workshop. This is a great opportunity to network with your fellow writers. 1:00pm-3:30pm - Ten Creative Book Marketing Strategies Building upon the book promotion essentials in the Create Your Own Marketing Plan workshop, in this workshop, we'll look at ten creative and successful ways to market your books, examining specific examples and discussing how to adapt them to work for your own books, whatever genre you are writing in. From in-person events to online promotion, this workshop will offer tangible ways to market your book in fun and unique ways. What is Entrepreneurs (TM)? As an author events coordinator for nearly a decade, AuthorPreneurs (TM) founder Susan McBeth is frequently asked advice by writers who are overwhelmed with the marketing process. Who do I hire for my author photo; do I need a book trailer; what do I Invest for a professional website; where do I start with social media; how do I set up interviews; how do I develop my presentation skills; what good is a press release and how do I write one; how do I best approach bookstores and libraries for events; what other event options are available, etc. AuthorPreneurs (TM) will answer those questions and much more, as it takes you methodically through the process of marketing your book in Anne Lamott fashion, Bird by Bird. Designed as a series of intimate workshops, taught by experts in each subject matter, the Author Academy will offer you a cohesive and interactive plan to market your book. You wouldn't dream of building your house without a foundation, so don't make the same mistake and build your book without a marketing foundation to launch it successfully! And make sure to check out our new monthly Dinner Series for Authors, an opportunity to learn from fabulous guest speakers about the craft and business of writing. AuthorPreneurs (TM) is designed to offer a comprehensive community for serious writers, whether newly emerging or already published. Here you can find opportunities for support, community, philanthropy, education, and much more!