Sunday, February 7, 2016 9:00am-12:00pm - Personal Assessment, Building Your Foundation, Case Studies 1:00pm-3:00pm - Strategic Planning, Customized Action Plan
Venue: TBA, Palos Verdes, CAWorkshop: $250
In this interactive workshop, Susan McBeth, founder of Adventures by the Book™ and AuthorPreneurs™, will guide the modern author through Strategic Planning for Book Signings & Events in today's ever-changing publishing industry.
Susan McBeth has specialized in event management for over twenty years. Through her career, she has had extensive experience working alongside publishers, publicists, agents, authors, and readers. Her creative vision for literary events makes Susan uniquely qualified to share with authors her knowledge on devising innovative book signing events.
9:00am-12:00pm - Personal Assessment, Building Your Foundation, Case Studies:
In the morning portion of this workshop, we will focus on how to build a foundation for your book, no matter where you are at in the publishing process. We will start by discussing some event basics (such as keys to a successful event, traditional vs. non-traditional events, knowing your audience, etc.), and conducting a personal assessment specific to your book.
The morning session will include a series of case studies to examine specific useful techniques, concluding with a discussion of how to adapt these techniques to help you create your own customized book signing events.
12:00-1:00pm - Lunch
Bring your own lunch to enjoy during this break, which will also act as a great opportunity to network with your fellow writers.
1:00pm-3:00pm - Strategic Planning, Customized Action Plan:
Building upon ideas discussed in the first half of the workshop, we'll spend the afternoon examining the strategic planning necessary to carry out your customized plan, culminating in planning an actual, custom-designed book signing event.
From fundraising events to cultural experiences, this workshop will offer inventive ways to host your book events in new & exciting ways, whether you are setting up your very first book signing event, or you are a seasoned author looking to inject new life into your book signings.
What is AuthorPreneurs™?
As an author events coordinator for nearly a decade, AuthorPreneurs™ founder Susan McBeth is frequently asked advice by writers who are overwhelmed with the marketing process. Who do I hire for my author photo; do I need a book trailer; what do I invest for a professional website; where do I start with social media; how do I set up interviews; how do I develop my presentation skills; what good is a press release and how do I write one; how do I best approach bookstores and libraries for events; what other event options are available, etc.
You wouldn't dream of building your house without a foundation, so don't make the same mistake and build your book without a marketing foundation to launch it successfully! And make sure to check out our monthly Dinner Series for Authors, an opportunity to learn from fabulous guest speakers about the craft and business of writing. AuthorPreneurs™ is designed to offer a comprehensive community for serious writers, whether newly emerging or already published. Here you can find opportunities for support, community, philanthropy, education, and much more!
Due to the special nature of this event, no refunds are available for no-shows or cancellations. Workshop may be cancelled at instructor's discretion should the minimum number for registration not be attained, in which case, registration fee is fully refundable.
Tickets can be purchased through the PayPal register below or by check payable to Adventures by the Book and mailed to:
P.O. Box 421472, San Diego, CA 92142
Please note that no physical ticket will be issued.