Guest Post by Midge Raymond
Midge Raymond, award-winning author and found of Ashland Creek Press Publishing, will be in San Diego on November 6, 2014, to speak at our next AuthorPreneurs Monthly Dinner Series for authors. Her discussion and book are designed for the busy professional with limited time and budget. We recently asked Midge a few questions about book marketing.
Why talk to authors about book marketing?
I love talking to writers about book marketing because it’s often an author’s least favorite task — we’d rather be writing than selling! Yet if we want our work to reach readers, we must be prepared to put time, effort, and money into book marketing.
How is Everyday Book Marketing different from other books about author promotion?
One of the issues with book promotion is that it’s so time-consuming. I wrote Everyday Book Marketing to share the ways in which I’ve learned how to make book promotion doable amid one’s regularly scheduled life. The other thing marketing needs to be is fun — if a writer is promoting in ways that don’t come naturally to him or her, this shows and makes it hard for the author to connect with readers. One of my favorite parts of the book is the Q&A section with amazing writers, event planners, and other publishing professionals who have great advice for authors.
What’s your own background in book marketing?
I’m an author myself, of both fiction and nonfiction, so I’ve done most of the things I recommend firsthand — also, as a small-press publisher, I work closely with authors to find ways to promote our books that are inexpensive, efficient, fun, and engaging. I’m always learning something new!
How soon does an author need to think about promotion?
As soon as possible! While you don’t want to interrupt the creative process, thinking about marketing during the writing phase will help you come up with creative ideas that are organic to the book. And, that said, it’s never too late to start promoting your book — your book is “new” to any reader who hasn’t read it, whether the book’s been out for one month or three years.
Learn more about innovative book marketing on Thursday, November 6, at the AuthorPreneurs Dinner Series. Award-winning author Midge Raymond will offer marketing tips and insights for authors at all stages of the writing process, and the first 50 participants will receive a FREE copy of Everyday Book Marketing. Dinner and the program is only $25 — register here now!