For over 13 years, Adventures by the Book has been offering our signature one-of-a-kind, multi-sensorial events and travels with authors. That’s because when it comes to connecting people and communities with books, we mean business!
And now, we are taking that mission quite literally and are thrilled to welcome you to join the next in our new Adventures by the Book Means Business series, offering you the opportunity to meet some of the greatest minds in the business world.
And speaking of the greatest minds in business, we invite you to meet Oscar Munoz, former United Airlines CEO, on the Strategies for Success (SFS) Network, presented by MasterClass. Oscar will be joined in conversation on the virtual Fireside platform with SFS founders and hosts Falon Fatemi and Greg McBeth, as this brilliant trio discusses Oscar’s new book, Turnaround Time: Uniting an Airline and Its Employees in the Friendly Skies, a Wall Street Journal bestseller that offers a behind-the-scenes look at how Oscar led United Airlines’ remarkable turnaround.
Register for free, or if you want the VIP treatment which allows you the exclusive opportunity to chat or ask questions live with Oscar, Greg, and Falon during the program (as well as with future high profile speakers and authors), including coaching and giveaways and much more, check out their exciting SFS Network membership plan.
While this Adventure is free, you can purchase a hardcover copy of Turnaround Time below, to be shipped to you within the U.S.
Oscar Munoz took the helm of a United that was flying through very turbulent skies, and was anything but United.
A stalled merger, dismal operational and financial performance, tortured labor relations and rock-bottom customer satisfaction and employee morale meant United was in freefall.
Within five years, United was flying high, achieving top-tier reliability and profits, winning back customer loyalty, and earning the praise of each of its major union leaders. Most importantly, frontline employees were finally flying together as a team, after the turmoil of a merger that finally was ratified eight years to the day after it was begun.
Oscar credits his employees for pulling off the airline comeback story of all time, and it began with a Wall Street-defying strategy to put employees first, as the foundation of rebuilding.
Behind the scenes, another personal drama was unfolding. On Day 37 of his tenure, he suffered a massive heart attack. He woke from a coma only to fight for his job, fend off a proxy battle from activist investors, manage PR crises, all while learning the three-dimensional chess game that is required to obtain a heart transplant.
As CEO, then Chairman, he also led negotiations for the CARES Act, and helped marshal the airline sector response to Covid.
Today, Oscar remains beloved by the rank-and-file of United Airlines for his authenticity, faith in his employees, and for turning the company around by creating a New Spirit of United.
In his new book, he provides the details of his incredible story.
With the SFS Network, serial entrepreneurs and husband and wife team Greg McBeth and Falon Fatemi are bringing together leaders with expertise across life, love, and business, in order to discuss and learn what it takes to find success in all three areas.
Conversations are interactive and explore personal successes and failures, including from Greg and Falon’s own lives, and deep dive into the skills and habits required to achieve consistent success. Join this first-of-its-kind community to connect and win together.
Greg and Falon are both serial entrepreneurs and CEO’s (of Melier and Fireside, respectively), who have held leadership roles at companies ranging from early startups to Fortune 100’s. Collectively, they have raised more than $100 million in venture funding across AI, B2B, Consumer Software, Media, and Food and Hospitality, and helped grow billion dollar private and public companies.
They’ve also hired and led teams of world-class operators, generated hundreds of million in revenue for businesses, sold companies, and even had a hand at making a few marriages.
Greg and Falon have been married for over eight years. Today, their marriage is stronger than ever and they just had their first child. They currently split their time between Napa Valley and Miami.
Fireside is the exclusive, invite-only new podcast platform for the next generation – a socially responsible space for us to come together in real-time to collaborate and create meaningful conversations. Together, we will engage in discussion, debate, and discourse in a public forum and make it a thing of celebration and beauty. We are ready to share our microphone with you and hope you’ll join us as we collaborate in the world’s most dynamic auditorium.