Daymond John has never been a stranger to hard work. And he also knows how spectacularly a killer work ethic can pay off. As a young man, he started a hip-hop inspired fashion brand on the streets of Queens, New York, with a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand, FUBU, has over $6 billion in sales.

While others might be searching for a shortcut to the top, says Daymond, the truth is that if you want to get and stay ahead, you need to put in the work. You need to outthink, outhustle, and outperform everyone around you. You’ve got to rise and grind every day.

In the anticipated follow-up to the New York Times and the Wall Street Journal bestseller Power of Broke, Daymond reveals how we can all rise and grind our way to the success and fulfillment we seek. He shows how grit and persistence helped him overcome the obstacles he has faced in his own life, and ultimately fueled his success. He shares the habits and mind-set that empower him, letting us in on how he makes the most of his 24/7. And he opens up about his recent cancer scare and how it fuels him to continue to challenge himself.

He also takes an up-close look at the hard-charging routines of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields, such as Oscar– and Tony Award–winning actress Catherine Zeta-Jones, serial entrepreneur and mega influencer Gary Vaynerchuk, and pastor and bestselling author Joel Osteen. Along the way, he highlights the common threads and shows how you can apply these lessons to your life.

We all get the same twenty-four hours in a day, whether we have a million dollars in the bank or a hundred, Daymond says. Here he shows how to put those hours to work for you; whether you run a business or run a household—or anything in between—you’ll learn how to spend your days productively, meaningfully, and purposefully. This book is for anyone who wants to summon the inspiration to think bigger, push themselves harder, and relentlessly chase their dreams.