The Whole Story: a virtual Strategies for Success Adventure with former Whole Foods CEO John Mackey in conversation with SFS Founders Greg McBeth and Falon Fatemi
May 13 @ 11:30 AM - 12:30 PM
$36.00
About the Event
For over 13 years, Adventures by the Book has been offering our signature one-of-a-kind, multi-sensorial events and travels with authors. That’s because when it comes to connecting people and communities with books, we mean business!
And now, we are taking that mission quite literally and are thrilled to welcome you to join the next in our new Adventures by the Book Means Business series, offering you the opportunity to meet some of the greatest minds in the business world.
And speaking of the greatest minds in business, we invite you to meet SFS founders and hosts Falon Fatemi and Greg McBeth, who will be chatting live with Whole Foods former CEO John Mackey, on the Strategies for Success (SFS) Network, presented by MasterClass on the virtual Fireside platform.
The brilliant trio will discuss John’s new memoir, The Whole Story, John’s intimate and provocative account of the rise of this iconic company and the personal and spiritual journey that inspired its remarkable impact.
Registration
Register for free, or if you want the VIP treatment which allows you the exclusive opportunity to chat or ask questions live with John, Greg, and Falon during the program (as well as with future high profile speakers and authors), including coaching and giveaways and much more, check out their exciting SFS Network membership plan.
While this Adventure is free, you can purchase a hardcover copy of The Whole Story below, to be shipped to you within the U.S.
About the Author and Book
John Mackey is an entrepreneur and the co-founder and visionary of Whole Foods Market.
In his 44 years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the U.S., U.K. and Canada, with annual sales exceeding $22 billion and more than 105,000 team members.
John’s new book, The Whole Story, isn’t just a business success story—it’s the story of a retail, cultural, and dietary revolution that has forever changed the industry and the way we eat. After more than four decades at the helm, John Mackey is ready to share never-before-told tales of the people and passions behind the beloved brand.
The Whole Story invites readers on the adventure of building Whole Foods Market: the colorful cast of idealists and foodies who formed the company’s DNA, the many breakthroughs and missteps; the camaraderie and the conflict, and the narrowly avoided disasters. Mackey takes us inside some of the most consequential decisions he had to make and honestly shares his regrets looking back.
For the millions of people who know and love Whole Foods, Mackey’s story is a candid look at the fellowship and meaning born of a shared mission and how an inimitable entrepreneur shepherded a startup hippy food store into the market-leading international brand it is today.
About the Moderators and SFS Network
With the SFS Network, serial entrepreneurs and husband and wife team Greg McBeth and Falon Fatemi are bringing together leaders with expertise across life, love, and business, in order to discuss and learn what it takes to find success in all three areas.
Conversations are interactive and explore personal successes and failures, including from Greg and Falon’s own lives, and deep dive into the skills and habits required to achieve consistent success. Join this first-of-its-kind community to connect and win together.
Greg and Falon are both serial entrepreneurs and CEO’s (of Melier and Fireside, respectively), who have held leadership roles at companies ranging from early startups to Fortune 100’s. Collectively, they have raised more than $100 million in venture funding across AI, B2B, Consumer Software, Media, and Food and Hospitality, and helped grow billion dollar private and public companies.
They’ve also hired and led teams of world-class operators, generated hundreds of million in revenue for businesses, sold companies, and even had a hand at making a few marriages.
Greg and Falon have been married for nearly ten years. Today, their marriage is stronger than ever and they just had their first child. They currently split their time between Napa Valley and Miami.
About Fireside
Fireside is the exclusive, invite-only new podcast platform for the next generation – a socially responsible space for us to come together in real-time to collaborate and create meaningful conversations. Together, we will engage in discussion, debate, and discourse in a public forum and make it a thing of celebration and beauty. We are ready to share our microphone with you and hope you’ll join us as we collaborate in the world’s most dynamic auditorium.
